It’s not what you can afford, it’s what you value.
Imagine you are standing outside holding a $20 bill. Suddenly a bird swoops down, snatches that bill from your hand and flies away – bird and money never to be seen again. Not cool, bird. Not cool.
Is it time to look at your brand?
If your organization isn’t standing out, take a look at its brand. If you think it needs a little work (or a lot)—you might be right.
Setting Marketing Priorities
Before you think about who is going to get your postcards and how often you’re going to send emails, start by defining your marketing priorities.