Things are starting to feel normal again in many respects. But that doesn’t mean that we can, or should, slide back into our auto-pilot routines from pre-2020. The world was disrupted too much to assume that everything that was true before is still true now. We must recognize this unique moment as an opportunity to evolve and refine our practices.

According to the calendar, New Year’s Day is the time of new beginnings. Botanically spring is the time of rebirth. But for many of us, an equally strong argument could be made for fall being the best time for fresh starts. What is the best way for arts administrators and marketers to manage this time of transition?

When you’re writing marketing copy or articles, do you think about how to write out the time? If the information is accurate, does it matter whether you write 8:00 p.m., 8pm, or 8:00 PM? Yes, it does.

Imagine you are standing outside holding a $20 bill. Suddenly a bird swoops down, snatches that bill from your hand and flies away – bird and money never to be seen again. Not cool, bird. Not cool.